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Creating Variants and Rules

🎯 Discount Manager: Creating Variants and Rules

Overview

Variants control:

  • who sees the offer

  • what they see

  • whether they receive a push notification

Basic settings

Variant Name

Internal label

Status

Active / Inactive

Priority

Higher priority = evaluated first

Default Variant

Fallback if no rules match

Rules (the most important part)

Rules define who qualifies.

Each rule includes:

  • field (e.g. days since first seen)

  • operator (e.g. greater than)

  • value(s)

Common rule examples

New users (first 7 days)

  • Days since first seen → Between → 0 and 7

Push-enabled users

  • OS status → Equals → 1

Specific customer

  • First party ID → Equals → customer ID

Variant content

Define what the user sees:

  • title & subtitle

  • badge (e.g. “App Exclusive”)

  • discount label

  • discount code

  • button text & action

  • images & styling

Button actions

  • Reveal code

  • Copy code

  • Open URL

Push notifications

You can trigger a push when a user matches:

Key settings

  • Send Mode → when to queue

  • Max pushes → limit per user

  • Delay → send later

  • Cooldown → prevent repeats

What is “Cooldown Days”?

Cooldown prevents repeated pushes too quickly.

Example:

  • Cooldown = 7
    → user cannot receive another push for this variant for 7 days

Recommended setup

  • 2–3 targeted variants

  • 1 default fallback

  • clear priority order

Common mistakes

  • no default variant

  • incorrect operator

  • overlapping rules

  • push enabled without valid user (no OneSignal ID)

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