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User Lifecycle Campaign Guide

🚀 Discount Manager: User Lifecycle Campaign Guide

Overview

This guide shows you how to set up a complete user lifecycle campaign using Discount Manager.

The goal is to:

  • engage users when they first install your app

  • encourage repeat visits

  • re-engage inactive users

  • maximise long-term value

What is a lifecycle campaign?

A lifecycle campaign delivers different offers at different stages of a user’s journey.

Instead of one generic discount, you create a sequence like:

Stage Timing Goal
Welcome 0–7 days Convert new users
Early Engagement 7–30 days Build habit
Retention 30–90 days Encourage repeat use
Reactivation 90+ days inactive Bring users back

How to structure your setup

👉 You will create one page with multiple variants, each targeting a different lifecycle stage.

🧱 Step 1: Create the Lifecycle Page

Go to:
App Centre → Discount Manager → Pages → Create Page

Example setup

  • Page Name: User Lifecycle Campaign

  • Slug: lifecycle-offer

  • Status: Draft

Page Content

  • Title: Exclusive App Offers Just for You

  • Intro Text: We’ve got something special depending on where you are in your journey with us.

Keep this generic, as variants will personalise the message.

🎯 Step 2: Create Lifecycle Variants

You will now create 4 core variants + 1 default fallback

🟢 Variant 1: New Users (0–7 Days)

Purpose

Convert new users quickly

Settings

  • Name: New Users 0–7 Days

  • Priority: 100

  • Status: Active

Rules

  • Days since first seen → Between → 0 and 7

Content

  • Badge: Welcome Offer

  • Discount Label: 10% OFF

  • Code: WELCOME10

  • Title: Welcome to the app 🎉

  • Body: Enjoy your first app-exclusive discount

  • Button: Reveal Offer

  • Action: Reveal Code

Push (recommended)

  • Send Mode: on_first_match

  • Delay: 1 day

  • Max Pushes: 1

🔵 Variant 2: Early Engagement (7–30 Days)

Purpose

Encourage second or third purchase

Settings

  • Name: Early Engagement 7–30 Days

  • Priority: 80

Rules

  • Days since first seen → Between → 7 and 30

Content

  • Badge: Keep Going

  • Discount Label: 5% OFF

  • Code: KEEP5

  • Title: Thanks for using our app

  • Body: Here’s something to keep you going

Push

Optional:

  • Delay: 7 days

  • Cooldown: 7

🟡 Variant 3: Retention (30–90 Days)

Purpose

Keep users active before they drop off

Settings

  • Name: Retention 30–90 Days

  • Priority: 60

Rules

  • Days since last seen → Greater than → 30

Content

  • Badge: We Miss You

  • Discount Label: 10% OFF

  • Code: RETURN10

  • Title: It’s been a while

  • Body: Come back and enjoy a fresh offer

Push

  • Delay: 30 days

  • Max Pushes: 1

🔴 Variant 4: Reactivation (90+ Days Inactive)

Purpose

Win back inactive users

Settings

  • Name: Reactivation 90+ Days

  • Priority: 120 (highest priority)

Rules

  • Days since last seen → Greater than → 90

Content

  • Badge: Come Back Offer

  • Discount Label: 15% OFF

  • Code: COMEBACK15

  • Title: We’d love to see you again

  • Body: Here’s a bigger offer to welcome you back

Push (important)

  • Send Mode: on_first_match

  • Delay: 0

  • Max Pushes: 1

⚪ Variant 5: Default Fallback

Purpose

Catch all users who don’t match other rules

Settings

  • Name: Default Offer

  • Is Default: ✅

  • Priority: 0

Content

  • Generic offer or message:

    • “Check out our latest offers in the app”

🔍 Step 3: Test Using Preview

Before going live:

Test these scenarios:

  • a brand new user

  • a 10-day user

  • a 45-day inactive user

  • a 120-day inactive user

Check:

  • correct variant matches

  • rules behave as expected

  • push decision is correct

🚀 Step 4: Activate the Page

Once testing is complete:

  • change Status → Active

📈 How this improves performance

This structure ensures:

  • new users convert quickly

  • active users stay engaged

  • inactive users are reactivated

  • users always see a relevant offer

🧠 Pro Tips

1. Use priority strategically

  • Reactivation → highest priority

  • New users → next

  • General engagement → lower

2. Keep rules simple

Avoid over-complicating early campaigns

3. Use push sparingly

  • don’t overwhelm users

  • use cooldowns

  • focus on high-impact moments

4. Optimise over time

Use Dashboard & Analytics to:

  • adjust offers

  • refine rules

  • improve engagement

⚠️ Common mistakes

  • No default variant

  • Overlapping rules with wrong priority

  • Push enabled without OneSignal users

  • Not testing in Preview

  • Using “days since first seen” instead of “last seen” (or vice versa)

✅ Summary

A lifecycle campaign allows you to:

  • personalise offers automatically

  • engage users at the right time

  • increase conversions and retention

Start with this structure, then refine based on your results.

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